Digital Analytics Strategist | US - Fully Remote

Anywhere, USA | Full-time | Fully remote

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About FFW

For over 20 years, FFW has provided significant digital experiences to the world’s largest brands many within the Fortune 50 in finance, power, media, healthcare, and pharmaceuticals. FFW is a team of more than 400 people across 11 countries and growing fast. Not only do we work with large organizations, but we have a diverse portfolio across various verticals working on a variety of mission-critical digital solutions.

About the Position

We are looking for a digital analytics strategist to join our Insights & Optimization team. This full-time position can be remote, anywhere in the US, with occasional travel required. This role will focus predominantly on web analytics strategy and analytics solution design; we are not currently looking for applicants seeking a data scientist position.

The ideal candidate has

  • A passion for using data to tell stories, surface insights, and inform decisions
  • Expert-level knowledge of digital analytics and tag management concepts
  • The ability to conduct an insightful analysis of digital data to help clients answer key business questions
  • 4+ years of hands-on experience in analytics strategy and execution
  • Expert knowledge of Google Analytics and/or Adobe Analytics
  • Solid understanding of web fundamentals and SEO best practices
  • Experience working at a digital agency or ad agency

Key Responsibilities

  • Conduct analytics audits of digital properties as part of project discovery
  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications to large multi-site platforms
  • Define analytics strategy and approach for client projects
  • Train clients on how to access and leverage their data to make informed decisions
  • Work with our Experience Design team to align measurement needs to UX strategy and provide data analysis support for user research and optimization activities
  • Work with our Solutions Consulting team to advise on data and analytics technology topics
  • Work with our Development team to hand-off measurement requirements for technical implementation

Required Skills

  • Excellent written and verbal communication skills and ability to succinctly summarize key findings
  • Organize, transform, and connect raw data using spreadsheets and custom formulas
  • Define and configure custom dimensions, metrics, variables, segments, and reports.
  • Design analytics solutions for conversion tracking including the set-up of goals, funnels, and event tracking
  • Produce custom reports, configure views, and to perform ad hoc analysis of analytics data
  • Build custom dashboards and reports using Google Data Studio, Tableau, Domo, or similar tools.
  • Configure common types of tags in a tag management system such as Google Tag Manager, Tealium, or Adobe Launch.
  • Conduct an SEO audit by using site crawl data to score and benchmark a site based on industry standards and best practices

Nice to Have

  • An analytics certification such as Google Analytics IQ, DAA Web Analyst, Adobe Certified Expert, or similar
  • Experience working with Consent Management Platforms (CMP) such as OneTrust, Cookiebot, TrustArc, or similar
  • Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, VWO, or similar
  • Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
  • Experience with analytics for data-driven personalization use cases
  • Familiarity with Customer Data Platforms (CDP) such as Segment
  • Experience with analytics and reporting from email marketing and/or marketing automation platforms such as Marketo, Salesforce Marketing Cloud, or similar.
  • Experience implementing analytics for native mobile apps and/or offline applications