Digital Analytics Strategist

United States | Full-time | Allows remote


About FFW
For over 15 years, FFW has provided significant digital experiences to the world’s largest brands many within the Fortune 50 in finance, power, media, healthcare, and pharmaceuticals. FFW is a team of more than 400 people across 11 countries and growing fast. Not only do we work with large organizations, but we have a diverse portfolio across various verticals working on a variety of mission critical digital solutions.

About the Position
We are looking for a digital analytics strategist to join our Insights and Optimization team. This role can be remote anywhere in the US, with occasional travel required. The ideal candidate is someone with a passion for using data to tell stories, surface insights, and inform decisions. This role will focus predominantly on web analytics, and we are not currently looking for a Data Scientist.

The ideal candidate:

  • Has a solid understanding of web fundamentals, web analytics, and tag management
  • Has the ability to conduct insightful analysis of data to help clients answer key business questions
  • Has excellent written and verbal communication skills and ability to succinctly summarize key findings
  • Has 3+ years of hands-on experience in analytics solution design, configuration, and reporting

Key Responsibilities

  • Oversee requirements definition of complex measurement and tracking solutions
  • Help clients and internal teams document, report, and understand quantifiable user behavior metrics
  • Conduct analytics audits of client digital properties as part of project discovery
  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs
  • Produce analytics measurement plans for all types of digital properties – from single-page applications to large multi-site platforms
  • Design and build analytics dashboards and custom reports according to client needs
  • Train clients on how to access and leverage their data to make informed decisions
  • Work with our Experience Design team to align measurement needs to UX strategy and provide data analysis support for user testing and optimization activities
  • Work with our Solutions Consulting team to define specifications for technical implementation

Desired Skills

  • Advanced knowledge of Google Analytics, Google Analytics 360, and/or Adobe Analytics
  • Ability to define and configure segments, views, custom dimensions, metrics, and variables
  • Ability to design analytics solutions for conversion tracking including the set-up of goals, funnels, and event tracking
  • Ability to produce custom reports, configure views, and to perform ad hoc analysis of analytics data
  • Ability to build dashboards and reports using Google Data Studio, Tableau, Domo, or other business intelligence and data visualization tools
  • Ability to configure tag management platforms such as Google Tag Manager, Tealium, or Adobe DTM.

Nice to Have

  • Experience planning and conducting A/B tests, and/or interpreting results from content experiments
  • Experience with analytics and reporting from email marketing and/or marketing automation platforms such as Marketo, Eloqua, or similar.
  • Experience with configuring analytics for remarketing / Google Ads conversion tracking
  • Experience with heat-mapping and/or session recording platforms such as HotJar, FullStory, or similar.
  • Experience with analytics for real-time personalization with platforms such as Adobe Target, Acquia Lift, Optimizely, or Evergage
  • Ability to write SQL-based queries to extract data for analysis
  • Experience conducting technical SEO audits and making SEO recommendations
  • Experience implementing analytics for native mobile apps and/or offline applications
  • An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar